A clean HTML setup for your brand standards using your preferred orange, aqua blue, Helvetica-style typography, and the charcoal grey tone already showing in your marketing materials.
This version is built to help keep flyers, social graphics, landing pages, email assets, and print pieces more consistent across franchises.
Use orange as the action colour, aqua blue as the structure and accent colour, and charcoal grey with white and light grey as the main neutral base.
Helvetica is the strongest fit for the brand. It keeps everything direct, clean, practical, and professional. Where Helvetica is unavailable, use close alternatives that still keep the same clean commercial feel.
Clean, neutral, practical, and easy to use across email, web, print, signage, and social graphics.
Best modern fallback for web if Helvetica is unavailable. Very readable and still feels clean and structured.
Good backup for digital systems and ad builders that need a common sans serif with a similar clean utility feel.
Headlines should feel bold and high-confidence. Body copy should stay simple, readable, and outcome-driven.
The voice should be practical, confident, and easy to understand. It should never feel overhyped or too polished.
Your current materials already point to a consistent system: strong hero message, service imagery, supporting proof, and a clear CTA at the bottom.
These rules will tighten up everything from print flyers to franchise landing pages and email headers.
Use orange for buttons, CTA bars, icon accents, and high-importance emphasis. It should draw attention, not flood the whole layout.
Use aqua blue in headlines, section labels, dividers, and accents. It works best supporting orange rather than competing with it.
Charcoal grey should balance the bright brand colours and help the layouts feel grounded, professional, and clean.
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